Practice · 1.5 Vision

Bean & Brew's offers

Bean & Brew's stated core values are 'students first,' 'honest prices,' and 'a seat for everyone.' Its core competencies are knowing regular customers by name and running a quiet, well-run study space in the evening. Mina receives three offers: (1) a distributor offers high-margin energy drinks; (2) a commuter group asks her to open at 5 a.m. for fast takeout; (3) a landlord offers a larger space across town, far from campus.

1. Offer (1), energy drinks, most directly conflicts with which of Bean & Brew's core values?

AHonest pricesBStudents firstCA seat for everyoneDNone — values do not affect product choices

2. Mina declines offer (2), the 5 a.m. takeout crowd, mainly because

Ait violates a lawBit would be unprofitableCfast takeout does not use her core competencies, which are built around a calm evening study spaceDcommuters are not customers

3. Offer (3), the larger space across town, is a poor fit because

Aher competency as the study room next to campus would not move with her, and 'students first' would be harder to serveBlandlords are external stakeholdersCthe exam says businesses should never relocateDlarger spaces cost more

4. Which of the following would be the best vision statement for Bean & Brew?

A'To maximize shareholder value.'B'Our lattes cost $4.00.'C'We sell coffee and pastries from 7 a.m. to 9 p.m.'D'A campus where every student has a place to think.'

5. A new barista who has never met Mina still knows not to let one customer occupy a six-person table all evening. This best illustrates

Aa core competency in efficiencyBa nonprofit goalCa legal factorDcore values aligning employees to a shared purpose

6. Mina's ability to know every regular by name is best classified as

Aa core valueBa core competency in customer serviceCa mission statementDa social objective