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Free response · 1.6 Business Ethics
Exam-style concept-application task: apply the topic to a new business scenario. Suggested time 12–13 minutes.
FRQ 3 — Concept application (3 points)
Pixel Pals, a mobile-game company, learns that its new 'daily streak' feature is causing some younger players to spend far more time in the game than their parents allow; several parents have complained. The feature has raised daily active users by 35% and advertising revenue by 28%. The company's core values include 'fun that's good for players' and 'transparency.' Its CEO must decide what to do.
(A) Explain why this situation is an ethical dilemma rather than simply unethical behavior. 1 pt
(B) Identify ONE internal and ONE external stakeholder affected by the decision, and describe how each is affected. 1 pt
(C) Recommend a response and explain it using ONE of the two methods in the framework. 1 pt