Free response · 1.5 Vision

Exam-style concept-application task: apply the topic to a new business scenario. Suggested time 12–13 minutes.

FRQ 3 — Concept application (3 points)

Harbor Fresh, a seafood wholesaler, lists its core values as 'honesty with every customer' and 'respect for the ocean,' and its core competency as fast, reliable delivery. A large restaurant chain offers Harbor Fresh a contract worth 30% more revenue if it will supply a cheaper fish species but label it as cod on invoices, because the chain's menus say cod. Harbor Fresh's owner, Lee, must respond.

(A) Identify the core value that most directly conflicts with the chain's request. 1 pt

(B) Explain how Harbor Fresh's core values should guide Lee's decision about the contract. 1 pt

(C) Explain how Harbor Fresh could use its core competency to pursue the chain's business without violating its values. 1 pt