Topic 1.8 Supply Chains · pipeline build
Mina’s latte 🌱 farm · 2,000 mi 🚢 ship ⚓ port warehouse 🔥 roaster ☕ Bean & Brew every person and business = a LINK in the supply chain PORT STRIKE → no latte Topic 1.8 · Supply Chains How do you make the thing? Two routes ARTISAN 👩🍳 skilled labor · attention to detail smaller quantity quality + customization high cost per unit MASS PRODUCTION 🏭 technology · assembly line · machinery larger quantity volume low cost per unit neither is better — different trade-offs cue: skilled labor / detail → artisan · machinery / assembly line / large quantity → mass Choosing a process: three inputs CUSTOMER PRIORITIES quality? price? customization? CORE COMPETENCIES what are we good at? (1.5) COMPETITIVE LANDSCAPE identical rivals? differentiated? (1.2) OUR PROCESS in-store drinks: students want it made their way → ARTISAN canned cold brew for grocery: price-driven, crowded shelf → MASS not her competency → contract bottler good answer: name one of the three inputs and link it to the choice SUPPLY CHAIN = everyone involved from raw materials to final customer delivery local · regional · global 🌱 RAW MATERIALS 🚚 🏭 MANUFACTURING workers + equipment 📦 WAREHOUSE 🏬 DIST. CENTER / STORE 🙂 CUSTOMER beans: GLOBAL chain to roaster roaster → shop: LOCAL chain exam: order the stages · spot which stage a problem hits drought → raw materials factory fire → manufacturing trucking strike → transport The supply chain for a SERVICE 🧑🏫 EMPLOYEES 💻 RESOURCES 🏫 / 📹 DELIVERY SYSTEM 🙂 Nova Tutors: hire & train tutors, license practice software, classrooms + video platform Bean & Brew is BOTH: latte = good (goods chain) study space = service: staff · chairs/outlets · the room service → people · resources · delivery systems — NOT raw materials & warehouses pause & check Which supplier? Five considerations COST QUALITY EFFICIENCY CONVENIENCE RISK 🌀 🏛️ ⛏️ ⚠️ 📰 natural disaster political instability resource shortage production error supplier reputation risk DELAY / COST ↑ → advantage & profit cheapest roaster flood zone · missed 2 deliveries 15% cheaper 2nd-cheapest roaster never missed a delivery reliable study café = the advantage → one missed delivery costs more than the price gap answer pattern: name the risk → effect on delivery/cost → link to the advantage Strategy (1.2) shapes the chain LOW PRICE mass production cost-focused chain: cheaper resources efficient processes SCALE: revenue ↑ > cost ↑ Daily Grind: beans by the ton HIGH QUALITY artisan OR mass high-quality resources high-quality methods Bean & Brew: single-origin, 3-day roast BARRIERS TO ENTRY exclusive / restrictive agreements with suppliers or distributors supplier can’t sell to rivals retailer can’t carry rivals Mina’s exclusive roaster deal given a strategy → predict the chain · given a chain → name the strategy Real case: a chip shortage and two kinds of car company 2020–21 💾 pandemic demand swings → global shortage of car chips lean chains 🏭 few weeks of parts on hand plants idled · billions in lost sales Toyota, after 2011 quake 📦 suppliers hold months of chips kept building while rivals stopped risk: resource shortage in a GLOBAL chain → delay + cost ↑ priced the risk into supplier choices → advantage protected longer not free: inventory costs money = the cost-vs-risk trade-off (1.8.B.4) artisan: skill + detail · mass: machinery + volume choose by customer priorities · competencies · landscape goods chain: materials → mfg → warehouse → store → customer service chain: employees · resources · delivery systems suppliers: cost · quality · efficiency · convenience · RISK low price → cost chain/scale · quality → quality inputs · barriers → exclusive deals Business Canvas · Task 7 & 8 process + supply chain plan (suppliers · delivery · one risk) · commit to your idea UNIT 1 COMPLETE · next: Unit 2 Marketing Scene 1 / 9
PAUSE & CHECK An online language-tutoring company is building its supply chain. Which of the following would be a link in that chain?
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Pilot v2. Timing is estimated from narration length (145 wpm); the final video uses an ElevenLabs English voice recorded from the performance script (energy, pauses, emphasis), and scene timing then follows the real audio. The browser voice here is only a placeholder for pacing — it cannot act. Other-language audio is a customer-selected option; English is the default. Dollar figures in Scenes 6–7 are illustrative. No logos used.