Topic 1.6 Business Ethics · pipeline build
Bean & Brew closing time Theo baked ??? TEAM BONUS waste < 2% this month = $200 for everyone baked TODAY nobody told Theo to lie the SYSTEM just made lying pay unethical behavior is usually about INCENTIVES, not villains Topic 1.6 · Business Ethics Three kinds of unethical behavior FALSIFY / CONCEAL “baked today” label hiding a safety report MISUSE PROPERTY cash from the till van for a road trip CAUSE HARM skip allergen warning unpaid off-the-clock work ALL levels: barista → CEO INCENTIVE STRUCTURES can push people to gain benefits for themselves unethically the bonus didn’t create a bad person — it created a REASON 🏦 a bank paid per new account → thousands of accounts customers never asked for exam cue: reward tied to a number → what shortcut does the number invite? Four tools to encourage ethical behavior 📜 CODE OF CONDUCT “labels show the real date” 🎓 TRAINING first shift: WHY the date matters ⚠️ REPERCUSSIONS warning → dismissal 🧑🍳 MODELING Mina bins day-olds herself most powerful fix the INCENTIVE: bonus = low waste AND zero label errors → the shortcut no longer pays leader does right visibly → MODELING written rule → CODE OF CONDUCT Is this just about being nice? No — ethics affects results ethical practices attract CUSTOMERS and EMPLOYEES → brand loyalty a response to an ethical problem affects: customer relationships employee relationships public perception profitability 📣 “café relabels pastries” study crowd leaves reviews drop honest baristas quit profit ↓ 📣 “day-olds go to the shelter” waste-aware students choose her applicants want to work there no scandal loyalty ↑ ethics → reputation → money: not separate from profit ETHICAL DILEMMA a core value conflicts with another core value — or with a business goal/practice Sam $1.50 short every day this week EMPATHY: let it go FAIRNESS: same price for all GOAL: cover costs · regulars are watching no option satisfies everything → a DILEMMA, not just a decision value vs value/goal = dilemma · lying or stealing = unethical behavior (1.6.A) Step 1: who is affected? — stakeholders Bean & Brew INTERNAL owners managers employees EXTERNAL customers government agencies community members Mina: carries the cost baristas: apply the rule Sam & regulars: notice fairness vs favoritism test = EMPLOYMENT: supplier & landlord are external even if seen daily Step 2: decide — two methods METHOD 1 · benefit–cost ledger for EACH stakeholder group → greatest total benefit / least total harm let Sam owe: Sam + · Mina − · regulars resent no exceptions: fair · $0 · Sam goes without pay-it-forward board: Sam + · all fair · cost covered by volunteers · reputation ↑ highest total benefit METHOD 2 · vision compass the action most consistent with the business’s VISION and GOALS “a campus where every student has a place to think” pay-it-forward board lives up to it FRQ: name the method and show the reasoning — not just the answer The classic case, framed for the exam 1982 · Chicago 💊 bottles tampered on shelves 7 people died the dilemma not its fault · one city but customers everywhere at risk the response 📦 ~31 million bottles pulled > $100M · tamper-resistant relaunch stakeholders: customer safety > owners’ short-term cost vision: credo puts customers first → decision matched within ~1 year: most market share back · perception ↑ ethics and profit, same direction unethical: falsify/conceal · misuse property · harm — any level, often incentives tools: code of conduct · training · repercussions · modeling ethics pays: customers · employees · perception · profit dilemma = value vs value, or value vs goal stakeholders: internal (owner/mgr/employee) · external (customer/gov/community) decide: greatest total benefit / least harm — or consistency with vision exam patterns: which tool? · internal or external? · FRQ: recommend a response + explain with ONE method next · Topic 1.7: how businesses are organized Scene 1 / 9
PAUSE & CHECK A manager discovers a batch of granola bars was packaged with the wrong allergen label. Fixing it means recalling the batch and missing a big delivery deadline that the sales team's bonuses depend on. This situation is best described as
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Pilot v2. Timing is estimated from narration length (145 wpm); the final video uses an ElevenLabs English voice recorded from the performance script (energy, pauses, emphasis), and scene timing then follows the real audio. The browser voice here is only a placeholder for pacing — it cannot act. Other-language audio is a customer-selected option; English is the default. Dollar figures in Scenes 6–7 are illustrative. No logos used.