Topic 1.5 Vision · pipeline build
energy drinks fast money open at 5 am commuters bigger space across town ? what we BELIEVE = core values what we’re GOOD AT = core competencies Topic 1.5 · Vision CORE VALUES defining beliefs and principles that guide actions creativity excellence transparency empathy reliability Bean & Brew values students first honest prices a seat for everyone 1 · ALIGN employees to a shared purpose 2 · GUIDE decisions consistent with beliefs energy drinks for all-nighters? fights “students first” → easy no CORE COMPETENCIES capabilities, skills, expertise that let you OUTPERFORM rivals innovation customer service communication ethical behavior efficiency Bean & Brew knows regulars by name calm room at 8 pm Daily Grind speed FILTER does this opportunity use what we’re good at? → yes / no 5 am takeout = speed → Daily Grind’s, not ours → pass move across town? competency stays next to campus → pass values = what we believe · competencies = what we do better · good decision = both The same tool for YOUR decisions individuals consider core values + core competencies for education, career, job choices what I VALUE helping people independence stability what I’m GOOD AT explaining things numbers patience with beginners PATHS own tutoring business ✓✓ nursing program ✓ high-pay job I’d hate ✗ personal finance link: income works best where the path matches both exam: pick the option that satisfies BOTH columns, not just one VISION concise description of core VALUES + ASPIRATIONS 🏔️ the mountain MISSION WHAT the business does and HOW it achieves long-term goals 🛤️ the path “A campus where every student has a place to think.” short · values + aspiration · no coffee “Bean & Brew serves students a quiet, well-lit seat and honest coffee until 9 pm, every day of the term.” what · for whom · how activity + method → MISSION · future state + belief → VISION pause & check Who are the statements for? INTERNAL employees · managers guide decisions · shared purpose EXTERNAL customers · investors know our goals and values Evaluating a statement — four tests concise? vision names values + an aspiration? mission says what + how? matches actual goals and behavior? “To be the best coffee company in the world through synergy and excellence.” no customer · no activity · any company weak statement — and say exactly WHY Three kinds of organization, three goals BUSINESS achieve & increase PROFIT fulfill mission & goals stay competitive & viable profit ↑ via revenue ↑ and/or costs ↓ e.g. tutoring co. keeps all SOCIAL ENTERPRISE profit + SOCIAL objective impact through: · product (buy 1, give 1) · operations (hiring) · financial model (% to cause) still has to make money e.g. tutoring co. donates 10% NONPROFIT serves the PUBLIC GOOD not profit for owners surplus must be REINVESTED by law grants + donations e.g. free online school classify by: who keeps the surplus? A real company that put the planet in its mission 1973 🧗 outdoor-clothing company founded by a climber “We’re in business to save our home planet.” mission = decision filter early 2010s “Don’t buy this jacket” fights revenue · matches value early 2020s ownership → trust + nonprofit; profits fund climate work sells for profit → not a nonprofit social objective via financial model → SOCIAL ENTERPRISE strong statement: concise · real value · behavior matches values = beliefs that guide actions → align & guide competencies = skills that beat rivals → choose opportunities you: pick education/career/job that fits BOTH vision = values + aspiration · mission = what + how both: guide insiders · inform customers & investors business: profit · social enterprise: profit + social nonprofit: public good · reinvest surplus · grants Business Canvas · Task 6 one-sentence vision + one-sentence mission → check the four tests Scene 1 / 9
PAUSE & CHECK 'We deliver fresh, locally grown produce to city families within 24 hours of harvest through our own refrigerated vans.' This sentence is best classified as a
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Pilot v2. Timing is estimated from narration length (145 wpm); the final video uses an ElevenLabs English voice recorded from the performance script (energy, pauses, emphasis), and scene timing then follows the real audio. The browser voice here is only a placeholder for pacing — it cannot act. Other-language audio is a customer-selected option; English is the default. Dollar figures in Scenes 6–7 are illustrative. No logos used.